As part of the Legal Marketing Association’s (LMA’s) partnership with Above the Law, we round up insights and intel from Strategies & Voices, LMA’s official online publication dedicated to the craft of legal marketing.
This edition provides a closer look at how law firms can navigate messaging in a politically charged landscape, practical tips to make your culture a competitive advantage, and what it really means to blend human judgement with AI in today’s market.
Law Firm Messaging in a Politically Charged World: Why Values and Clarity Matter (By Gina Rubel)
Law firms that once advocated for the Mansfield Rule are now navigating a landscape where even neutral inclusion efforts can be recast as a risk. By grounding your messaging in values that reinforce stability and credibility, you can avoid pitfalls of silence and wade through changing waters.
Making Your Culture a True Differentiator (By Lise Anne Schwartz)
Firms are recognizing that culture is no longer a soft accessory but a true market differentiator that clients weigh as heavily as expertise. These practical tips can help your firm move from generic descriptors to real behaviors and human stories that earn greater trust.
The Push and Pull of AI in Legal: Where It’s Effective and Where Human Touch Is Needed (By LMA International)
For some, the pace of advancement of AI in legal feels overwhelming. For others, it presents an opportunity to elevate firm competitiveness, strengthen client relationships and prepare lawyers for a collaborative future with technology.
The post Marketing Roundup: Wading Into Politically Charged Waters, Culture Differentiation, And The Push And Pull Of AI appeared first on Above the Law.
